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Adam Di Marco

Fortitude Valley, SEQ

Adam Di Marco is passionate about the development of safe, smart and sustainable communities around the world. This passion led him to create The Urban Developer, Australia's largest online platform for the property and built environment sectors.

My name is Adam Di Marco from The Urban Developer and I live in Brisbane.

The Urban Developer is a media, events, education and technology business for the property industry in Australia.

I've got a background of about a decade of property development experience and I realised that this particular industry has a lack of good media and so we set about changing that by creating a platform that allowed the information and the stories to be told within the industry, from the industry, to the industry.

I don't think you can ever have too much experience before starting a business. I came in reasonably green. A lot of what we did we learnt on the job and learnt on the spot. There's nothing more important than connecting people with positive ideas that can shape the future and the online world has given us all the opportunity to be doing that. That's something that we're doing and we're very passionate about connecting people because if we can spread more good ideas, we will get better outcomes in our communities.

The Urban Developer was created when Adam realised the need for greater engagement with how Australian cities and the communities within them develop. He registered a domain name for $25, designed a logo on a pizza napkin, and sent his first article to 100 friends and industry colleagues.

Less than 4 years later, The Urban Developer is now an award-winning online media network supported by industry events, education and technology products. The Urban Developer has more than 60,000 subscribers and over 300,000 monthly visitors: a fast growing online audience for the building and construction, design, engineering, architecture and property sectors.

The Urban Developer's rapid growth, doubling subscribers and revenue in each year of operation, has relied on significant resources worked back into the business. Ideas for the future growth of The Urban Developer never stop for Adam, a self-described 'accidental publisher'. Plans for the site include online tools, an industry jobs portal, education products and a comprehensive online property sector directory.

In the future, Adam is focusing on improving the experience for The Urban Developer's audience. His aim is to build a suite of products and services that allow customers to be continually connected, informed and inspired. With a mission to expand globally, The Urban Developer's sights don't stop at Australia's shores.

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