Idea assessment worksheet
It's not all about how wonderful your new product or service is.
What matters is – will customers buy it?
This worksheet will help you to assess the practicality of turning your idea into a product or service which customers will buy. The questions below cover important topics you should think about. You will not know all the answers now but you should use these questions as a guide. When you have worked through them all, you should have a good understanding of:
- your market
- your competitive advantage
- the laws, regulations and constraints relevant to your product or service
- your business model
- an intellectual property protection strategy
- your marketing strategy
- the business financial and investment requirements.
Assess your idea by typing your responses into this idea assessment chart.
Also consider...
- Find out about gaining a competitive advantage.
- Learn about developing a marketing strategy.
- Find out how to protect your business idea.
- Read about identifying your customers.
- Last reviewed: 25 Jul 2019
- Last updated: 15 Jul 2016