Assess the commercial feasibility
The real test for whether your innovation will succeed is assessing its commercial feasibility. This will help you decide whether your idea should be developed further. You should consider the factors and elements commonly required for a business to profitably sell the innovation to a group of customers over a reasonable time frame to justify the venture. If a business can’t achieve sustainable profit from the new idea, or from selling the innovation to customers, then it is generally unlikely to be commercially feasible.
Assessing commercial feasibility needs to be distinguished from evaluating technical feasibility. A new idea or innovation may be considered fit for its intended purpose, but that does not automatically mean it will be a commercial success. Evaluating the commercial feasibility of your idea should be completed very early.