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Business name

A business name is a trading name that helps customers recognise your business. There are legal requirements that come with having a business name.

In Queensland, you must register your business name with the Office of Fair Trading. You must then adhere to several legal obligations to avoid fines and the possibility of losing the name you trade under.

You should register your name before you spend money on signage, printed material, name tags or uniforms displaying your business name.

After registering your business name, you can apply for an Australian business number (ABN) in the name of the entities carrying on the business, and also record the registered business name as the trading name. You will use your ABN to manage your tax and deal with other businesses or government departments.

Choosing a name for your business gives you a chance to think about what impression you want to make. While you can be creative with your choice of business name, there are restrictions on what names are acceptable. Consider these restrictions before you apply for your business name to avoid being rejected.

This guide gives you information about naming your business.

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Last updated
02 December 2010

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