Register a business name

A business name is a trading name that helps customers recognise your business. There are legal requirements that come with having a business name.

You must register your business name with the Australian Securities and Investments Commission (ASIC). You must then adhere to several legal obligations to avoid fines and the possibility of losing the name you trade under.

Register your name before you spend money on signage, printed material, name tags or uniforms displaying your business name.

You can apply for an Australian business number (ABN) and a business name at the same time. You will use your ABN to manage your tax and deal with other businesses or government departments.

Choosing a name for your business gives you a chance to think about what impression you want to make. While you can be creative with your choice of business name, there are restrictions on what names are acceptable. Consider these restrictions before you apply for your business name to avoid being rejected.

This guide gives you information about naming your business.

Last reviewed
May 16, 2014

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