How to value goodwill
There are 2 main ways you can go about calculating goodwill, but ultimately the value of goodwill is what the marketplace or a buyer is prepared to pay for it.
Valuing goodwill based on your required ROI
When you value goodwill based on your required ROI, it's the amount you'd need to invest to yield the super profit you've calculated.
Use the following interactive calculator to help you value goodwill. Once you have read and understood the example, you can type the numbers that are relevant to your business into the calculator to see the value of goodwill based on your required ROI.
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