Why business innovation is important

There are several reasons why the generation of new ideas can be critical to your business's success. Although every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals.

Responding to trends and competition

Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.

You should include innovation as a key part of your overall business plan.

Make the most of what you already have

Innovation is not only about designing a new product or service to sell, but can also focus on existing business processes and practices to improve efficiency, find new customers, cut down on waste and increase profits.

Constantly innovating and improving business practices is also likely to help you attract better staff members and retain more of your existing staff - something which is crucial to the long-term health and performance of your business.

Developing a unique selling point

Consumers often see innovation as something that adds value to a company or to its products. Used properly, innovation can give you a commercial advantage - especially in saturated or rapidly shifting markets.

Your customers may even be willing to pay more for your well-designed, novel and innovative product or service, rather than choosing a cheaper, but less exciting rival.

Learn how to create your unique selling proposition.

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Last reviewed
May 22, 2014

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